Brand Story


Attitude is everything! Attitude is the way we live, the choices we make. As the movers and shakers of the new world, we reflect our own attitude in what we do, in what we say, and in what we wear. Welcome to the world of Seventy Seven where we reflect a rise in the willingness to express oneself and to speak up when necessary.

Feel the bass in your bones
Fine engineering only for your ears
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